Search Engine Optimization

SEO (Search Engine Optimization) is a tactic that helps stimulate traffic to a website through various methods. Some of the more common strategies include:

-Keyword optimization – Using keywords with “high intent” (i.e., people looking for something related to the topic we’re optimizing for) within the title and URL as well as writing copy that is rich in keywords

-On-page optimization – This includes not only making sure our website is structured properly (i.e., H1, H2, meta tags, etc) but also using Google Analytics or other tools to make sure we’re tracking the pages that are providing the most traffic and conversions ( We can then optimize our landing pages accordingly to increase conversions.

-Link building – This can include white hat strategies like networking with other sites in our industry to gain links through content promotion, blogging, events, etc ( Some more aggressive methods include paying for links (a practice now frowned upon by Google) and utilizing social media or public relations to generate backlinks.

-Social media marketing – This can take the form of creating original content tailored to social media platforms (like infographics, videos, etc), engaging with our audience through posts and comments, as well as promoting material from our website.

-Email marketing – This includes utilizing an email service provider to collect emails as well as crafting a strong CTA in order to encourage subscribers to convert.

SEO is a critical aspect of online marketing, and it’s important for marketers to stay up-to-date on trends in order to have the highest chance at success. However, it’s important to note that there are certain rules and best practices you must abide by in order to avoid being penalized by search engines. For example, it’s important to avoid using black hat SEO techniques such as keyword stuffing and buying links ( Penalties from doing so can include being removed from search results or even getting your website completely banned.

It’s also important to not only do research on the strategies that seem most appropriate for your site’s goals, but it’s just as important to stay up-to-date with trends in the world of digital marketing. Since SEO is a tactic under the umbrella of online marketing, it’s important to make sure we’re doing everything correctly in order to achieve success