Search engine optimization, or SEO, is the practice of increasing the volume of traffic to a website by obtaining a high-ranking placement in search results pages.
SEO includes all processes intended to improve rankings, including content development, on-page factors, link building, and more. This article takes an in-depth look at SEO, including how it works, how to use it, and the future of SEO.
Indexation is the first step in search engine optimization. Without being indexed, a page cannot be optimized for specific keywords. Indexation begins when a crawler discovers a webpage following links from other web pages. Crawlers can discover new web pages using different methods, including following links, looking at what other crawlers have found, and using the sitemap protocol.
Once indexed, a search engine will analyze each page to extract various data elements used to evaluate index quality. This includes analyzing content for readability, keyword usage, site organization, and design. The body text is significant because search engines prioritize web pages with content that matches users’ search queries. This means it’s essential to use your target keywords throughout the page, including the title and body text.
One of the popular search engine providers, Google, has increased its focus on user experience; SEOs have become increasingly aware of the need to implement a mobile-friendly design. This includes avoiding plugins and third-party widgets that can negatively affect load times and reduce page views. Developers are also implementing AMP (Accelerated Mobile Pages), a framework for building fast-loading pages that work on any device.
These design and development changes have led to the rise of voice search, where users ask a question and receive an immediate response from their devices. This has likely already impacted your SEO strategy because it will quickly become necessary to optimize websites for voice search. Since this is a relatively new technology, there are no specific search engine optimization guidelines for voice search. Still, SEOs can use their knowledge of mobile-friendly design to make the transition.